Privacy Policy

1. Who We Are

MarTech Tuesday is a marketing technology consultancy based in Austin, TX. We help B2B companies connect their marketing, technology, and data to drive revenue. Our website is martechtuesday.com.

For the purposes of this policy, "we," "us," and "our" refer to MarTech Tuesday. "You" refers to any visitor to our website or user of our services, including participants in the Marketing Clarity Index™ (MCI) assessment.

2. Information We Collect

A. Information You Provide Directly

When you complete the Marketing Clarity Index™ assessment or submit a contact form, we collect:

• First and last name
• Business email address
• Phone number
• Company name
• Your 18 assessment responses and resulting scores
• Your marketing maturity stage and pillar scores

B. Information Collected Automatically

When you visit our website, we automatically collect:

• IP address and approximate location
• Browser type, version, and operating system
• Pages visited, time on page, and navigation path
• Referring website or ad source (including UTM parameters)
• Device type and screen resolution
• Cookie identifiers (see Cookies section)

C. Advertising & Attribution Data

If you arrive via a paid advertisement (Meta, LinkedIn, Google, etc.), we may collect:

• Ad campaign, ad set, and creative identifiers
• UTM source, medium, campaign, term, and content parameters
• Ad placement (e.g. Facebook, Instagram, Audience Network, LinkedIn Feed)

3. How We Use Your Information

We use the information we collect to:

• Generate and deliver your personalized Marketing Clarity Index™ report
• Email your report and follow-up resources via our email platform
• Store your contact and assessment data in our CRM (HubSpot) for follow-up
• Contact you about our services if you have expressed interest
• Measure and improve our website, content, and advertising effectiveness
• Build anonymous aggregate statistics about marketing maturity trends
• Comply with legal obligations

We do not use your assessment responses to make automated decisions that produce legal or similarly significant effects on you.

4. Third-Party Services

We use the following third-party services to operate our website and deliver our services. Each has its own privacy policy governing their use of your data.

We only transmit the minimum information necessary to each service provider to perform its function.

5. Cookies & Tracking

Our website uses cookies and similar tracking technologies. These include:

Essential Cookies

Required for the website to function. These cannot be disabled. They include session state for the MCI assessment (temporary storage of your in-progress answers).

Analytics Cookies

Google Analytics (via Google Tag Manager) uses cookies to track page views, session duration, and navigation paths. This data is aggregated and anonymized. You can opt out via Google's opt-out tool.

Advertising Cookies

The Meta Pixel and LinkedIn Insight Tag place cookies to measure whether our ads led to a website visit or conversion. These cookies may track you across other websites. You can manage these preferences at:

• Meta Ad Preferences
• LinkedIn Opt-Out
• Digital Advertising Alliance Opt-Out

6. Data Sharing & Disclosure

We do not sell your personal information.

We may share your information only in the following circumstances:

• Service providers: Third-party vendors listed above who process data on our behalf under data processing agreements
• Legal compliance: When required by applicable law, court order, or government authority
• Business transfers: In connection with a merger, acquisition, or sale of all or part of our business, with notice provided to affected users
• Protection of rights: To investigate fraud, enforce our terms, or protect the safety of our users or the public

7. Data Retention

We retain your personal information for as long as necessary to deliver our services and fulfill the purposes described in this policy:

• CRM records (HubSpot): Retained indefinitely unless you request deletion
• Assessment responses: Retained as part of your CRM record
• Email delivery logs: Retained for up to 12 months
• Analytics data: Governed by Google Analytics' default retention settings (14 months)
• Advertising attribution data: Retained for up to 90 days

8. Data Security

We implement commercially reasonable technical and organizational measures to protect your information, including:

• HTTPS encryption for all data in transit
• Server-side API key storage (never exposed to browsers)
• Access controls limiting who can view CRM data
• Regular review of third-party vendor security practices

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that inaccurate or incomplete information be corrected
• Deletion: Request that your personal information be deleted ("right to be forgotten")
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to processing of your data for direct marketing purposes
• Restriction: Request that we limit how we use your data in certain circumstances

To exercise any of these rights, contact us at privacy@martechtuesday.com. We will respond within 30 days. We may need to verify your identity before processing your request.

California residents (CCPA): You have the right to know what personal information is collected, to opt out of its sale (we do not sell data), and to non-discriminatory service regardless of privacy choices.

10. Children's Privacy

Our website and services are intended for business professionals and are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

11. International Data Transfers

MarTech Tuesday is based in the United States. If you access our services from outside the US, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our services, you consent to this transfer.

For users in the European Economic Area (EEA) or United Kingdom, we rely on Standard Contractual Clauses and adequacy decisions where applicable for international transfers through our third-party service providers.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. For significant changes, we may also notify you by email if we have your contact information.

Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: privacy@martechtuesday.com
• Website: martechtuesday.com
• Location: Austin, TX, United States

We aim to respond to all privacy inquiries within 30 days.